Trade Marks
The "sign", i.e. trade mark, by which your business , product or service is known is extremely important because it's the label that potential customers use to find you and that your customers use to spread word of mouth. If prospective customers confuse your trade mark with another trader's then you will probably miss out on business.
Many business people fail to realize that unless their brand or logo is registered as a trade mark there is little that they can do to stop other people copying it.
It is particularly important to understand that business name registration is simply a statutory requirement so that consumer's can readily determine the identity of the legal entity behind a trading name. It's not usually much help in stopping a competitor from using a similar name to your own.
Are you interested in licensing, franchising or eventually selling your business ? If you are then obtaining trade mark registration for your trade name, brands and logos will help to maximize the commercial return.
Our registered trade mark attorneys undertake all aspects of trade mark work including:
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Preparation of trade mark applications and assistance in securing trade mark registration in Australia, New Zealand and internationally.
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Infringement and registrability searches and advice
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Advice in relation to Passing Off and Misleading and Deceptive Conduct
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Oppositions to registration of trade marks
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Removal of conflicting trade marks from the register for non-use
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Assignment and licensing of trade marks
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Advice in relation to the correct use and maintenance of trade marks