Complimentary Whitepaper
Abstract
Recent research indicates that the value of a typical innovation orientated company is
likely to be 80% intangible assets and only 20% identifiable tangibles. Large corporations
are increasing their value and profitability by properly managing their intangible assets
and in particular their intellectual property. However, many Australian businesses continue
to fail to make proper use of IP as a tool for sustained competitive advantage. Dismal
statistics from the Australian Patent Office reveal that only 15% of Australian patent
applications are owned by Australians.
Consequently Australian business is at risk of losing its ownership of the future.
This paper explains the value of properly managed intellectual property. It demonstrates that
businesses are ignoring IP at their peril and provides concrete SME orientated steps for
managing intangible assets.